Brunswick Corp. today announced it intends to sell Sea Ray, one of the 15 brands that comprise the Brunswick Boat Group.

Lazard’s middle market advisory group is acting as Brunswick’s investment banker for this transaction, which is expected to be completed in the first half of 2018, the company stated in a news release.

“Our marine strategy is focused on developing, manufacturing and distributing market-leading products to recreational and commercial marine consumers through our portfolio of engine, boat and parts and accessories businesses,” said Brunswick Chairman and Chief Executive Officer Mark Schwabero. “This decision was made after careful consideration, and reflects the evolving contribution that the Sea Ray brand has made to our marine portfolio.

Brunswick’s remaining brands will continue to be important elements of a robust, balanced marine business, with our boat portfolio serving healthy, expanding market segments, Schwabero explained.  A more focused strategy will provide the best opportunities for growth and will complement Brunswick’s other marine offerings, including engines, parts and accessories, he said. The shift will also improve the company’s risk and margin profile and is consistent with our commitment to drive shareholder value.

“We believe that the Sea Ray business, through its leading brand and exciting product line, offers attractive value creation opportunities to a new owner,” Schwabero said. “Sea Ray is an iconic brand that is rich with history, with a reputation for craftsmanship, quality and styling. Sea Ray’s manufacturing facilities are among the most advanced in the marine industry, with talented and dedicated workforces.”

During the sale process, Brunswick will continue to diligently manage Sea Ray by executing its business and product plans in support of our dealers and customers, Schwabero concluded.

Brunswick will report the results of Sea Ray, as well as its Meridian boat brand, as discontinued operations for accounting purposes going forward. Finally, Brunswick is reaffirming its recent EPS guidance and target ranges for 2017, 2018 and the 2020 plan.

The company will hold a conference call today (Tuesday, Dec. 5) about the Sea Ray transaction at 5 p.m. EST. The call will be hosted by Mark D. Schwabero, chairman and chief executive officer, William L. Metzger, senior vice president and chief financial officer, and Ryan M. Gwillim, vice president – investor relations.